AB150-ASA,2069,522 553.27 (2) If the commissioner division finds that the applicant has failed to
23demonstrate that adequate financial arrangements have been made to fulfill
24obligations to provide real estate, improvements, equipment, inventory, training or
25other items included in the offering, the commissioner division may by rule or order

1require the escrow of franchise fees and other funds paid by the franchisee or
2subfranchisor until no later than the time of opening of the franchise business, or,
3at the option of the franchisor, the furnishing of a surety bond as provided by rule of
4the commissioner division, if the commissioner division finds that such requirement
5is necessary and appropriate to protect prospective franchisees or subfranchisors.
AB150-ASA, s. 6820 6Section 6820. 553.27 (3) of the statutes is amended to read:
AB150-ASA,2069,137 553.27 (3) The application for registration shall be accompanied by a proposed
8offering prospectus, which shall contain the material information set forth in the
9application for registration, as specified by rule of the commissioner division, and
10such additional disclosures as the commissioner division may require. The
11prospectus shall recite in bold type of not less than 10-point type that registration
12does not constitute approval recommendation or indorsement by the commissioner
13division.
AB150-ASA, s. 6821 14Section 6821. 553.27 (4) of the statutes is amended to read:
AB150-ASA,2069,2015 553.27 (4) No franchise subject to registration under this chapter may be sold
16in this state unless a copy of the offering circular in the form prescribed by rule of the
17commissioner division is provided to the prospective franchisee at least 10 business
18days prior to the execution by the prospective franchisee of any binding franchise or
19other agreement or at least 10 business days prior to the receipt of any consideration,
20whichever first occurs.
AB150-ASA, s. 6822 21Section 6822. 553.27 (6) of the statutes is amended to read:
AB150-ASA,2070,422 553.27 (6) The commissioner division may accept and act upon the opinions,
23appraisals and reports of any engineers, appraisers or other experts which may be
24presented by an applicant or any interested party, on any question of fact concerning
25or affecting the franchises proposed to be offered and sold. In lieu of, or in addition

1to, such opinions, appraisals and reports, the commissioner division may have any
2or all matters concerning or affecting such franchises investigated, appraised,
3passed upon and certified to the commissioner division by engineers, appraisers or
4other experts selected by the commissioner division.
AB150-ASA, s. 6823 5Section 6823. 553.27 (7) of the statutes is amended to read:
AB150-ASA,2070,106 553.27 (7) Any document filed under this chapter or ch. 551 may be
7incorporated by reference in a subsequent application filed under this chapter if it
8was filed within 2 years prior to the filing of such application, or is otherwise
9available in the files of the commissioner division, to the extent that the document
10is currently accurate.
AB150-ASA, s. 6824 11Section 6824. 553.27 (8) of the statutes is amended to read:
AB150-ASA,2070,1412 553.27 (8) The registration statement shall consist of a circular containing
13those items required by s. 553.26 to be disclosed to investors together with other
14documents which the commissioner division by rule prescribes.
AB150-ASA, s. 6825 15Section 6825. 553.27 (9) of the statutes is amended to read:
AB150-ASA,2070,2416 553.27 (9) Neither the fact that an application for registration under this
17chapter has been filed, nor the fact that such registration has become effective
18constitutes a finding by the commissioner division that any document filed under
19this chapter is true, complete or not misleading. Neither any such fact nor the fact
20that an exemption is available for a transaction means that the commissioner
21division has passed in any way upon the merits or qualifications of, or recommended
22or given approval to, any person, franchise or transaction. No person may make or
23cause to be made to any prospective purchaser or offeree any representation
24inconsistent with this subsection.
AB150-ASA, s. 6826 25Section 6826. 553.27 (10) of the statutes is amended to read:
AB150-ASA,2071,17
1553.27 (10) Every applicant for registration of an offer to sell franchises under
2this chapter shall file with the commissioner division, in such form as the
3commissioner division by rule prescribes, an irrevocable consent appointing the
4commissioner or the commissioner's successor in office division to be the applicant's
5attorney to receive service of any lawful process in any civil action against the
6applicant or the applicant's successor, executor or administrator, which arises under
7this chapter or any rule or order under this chapter after the consent has been filed,
8with the same force and validity as if served personally on the person filing the
9consent. A person who has filed a consent in connection with a previous registration
10under this chapter need not file another. Service may be made by leaving a copy of
11the process in the office of the commissioner division but it is not effective unless the
12plaintiff, who may be the commissioner division in an action instituted by the
13commissioner division, forthwith sends notice of the service and a copy of the process
14by registered or certified mail to the defendant or respondent at his or her last
15address on file with the commissioner division, and the plaintiff's affidavit of
16compliance with this subsection is filed in the case on or before the return day of the
17process, if any, or within such further time as the court allows.
AB150-ASA, s. 6827 18Section 6827. 553.27 (11) (a) of the statutes is amended to read:
AB150-ASA,2071,2519 553.27 (11) (a) A registrant may withdraw a registration statement,
20registration renewal statement or an amendment to the registration statement, and
21an applicant may withdraw an application for registration or an amendment to the
22application, if the registrant or applicant files with the commissioner division a
23written request for withdrawal. Except as provided in par. (b), withdrawal is
24effective at 12 midnight of the day on which the withdrawal request is filed with the
25commissioner division.
AB150-ASA, s. 6828
1Section 6828. 553.27 (11) (b) of the statutes is amended to read:
AB150-ASA,2072,62 553.27 (11) (b) Withdrawal is effective at the time and upon the conditions set
3by the commissioner division by order if a proceeding to deny effectiveness to, or to
4postpone, suspend or revoke effectiveness of, the registration statement is pending
5when the request for withdrawal is filed or is begun within 30 days after the request
6for withdrawal is filed.
AB150-ASA, s. 6829 7Section 6829. 553.28 (1) (intro.) of the statutes is amended to read:
AB150-ASA,2072,108 553.28 (1) (intro.) The commissioner division may issue an order denying
9effectiveness to, or postponing, suspending or revoking effectiveness of, any
10registration statement if the commissioner division finds any of the following:
AB150-ASA, s. 6830 11Section 6830. 553.28 (1) (a) of the statutes is amended to read:
AB150-ASA,2072,1312 553.28 (1) (a) That there has been a failure to comply with this chapter or the
13rules of the commissioner division pertaining thereto.
AB150-ASA, s. 6831 14Section 6831. 553.28 (1) (e) of the statutes is amended to read:
AB150-ASA,2072,1815 553.28 (1) (e) That the applicant or registrant has failed to pay the proper filing
16fee; but the commissioner division may enter only a denial order under this
17paragraph and the commissioner division shall vacate any such order when the
18deficiency has been corrected.
AB150-ASA, s. 6832 19Section 6832. 553.28 (2) of the statutes is amended to read:
AB150-ASA,2072,2220 553.28 (2) If the public interest and the protection of investors so require, the
21commissioner division may by order summarily deny, postpone, suspend or revoke
22the effectiveness of the registration.
AB150-ASA, s. 6833 23Section 6833. 553.28 (3) of the statutes is amended to read:
AB150-ASA,2073,224 553.28 (3) The commissioner division may vacate or modify an order entered
25under s. 553.24 or this section if the commissioner division finds that the conditions

1which prompted its entry have changed or that it is otherwise in the public interest
2to do so.
AB150-ASA, s. 6834 3Section 6834. 553.29 (1) (a) of the statutes is amended to read:
AB150-ASA,2073,84 553.29 (1) (a) Except as provided in par. (b), if no order under s. 553.24, 553.28
5or 553.60 is in effect, registration of the offer of franchises becomes effective at 12
6midnight of the 15th business day after the filing of the application for registration
7or the last amendment thereto, or at such earlier time as the commissioner division
8determines.
AB150-ASA, s. 6835 9Section 6835. 553.29 (1) (b) of the statutes is amended to read:
AB150-ASA,2073,1510 553.29 (1) (b) If the commissioner division requires the submission of
11additional information under s. 553.26 (20) before the registration of the offer of
12franchises becomes effective under par. (a) and if no order under s. 553.24, 553.28 or
13553.60 is in effect, the registration becomes effective at 12 midnight of the 15th
14business day after the additional information is filed with the commissioner division,
15or at such earlier time as the commissioner division determines.
AB150-ASA, s. 6836 16Section 6836. 553.29 (2) of the statutes is amended to read:
AB150-ASA,2073,1917 553.29 (2) A franchise offering shall be duly registered for a period of one year
18from the effective date of the registration, unless the commissioner division by order
19or rule specifies a different period.
AB150-ASA, s. 6837 20Section 6837. 553.29 (3) of the statutes is amended to read:
AB150-ASA,2073,2321 553.29 (3) Registration of franchises shall be by order of the commissioner
22division, but the failure to issue an order shall not delay the effectiveness of a
23registration statement meeting the requirements of s. 553.26.
AB150-ASA, s. 6838 24Section 6838. 553.30 (1) of the statutes is amended to read:
AB150-ASA,2074,8
1553.30 (1) The registration statement may be renewed for additional periods
2of one year each, unless the commissioner division by rule or order specifies a
3different period, by submitting to the commissioner division a registration renewal
4statement no later than 15 business days prior to the expiration of the registration
5unless such period is waived by order of the commissioner division. If no order under
6this chapter is in effect, renewal of the registration statement becomes effective on
7the day on which the prior registration statement expires or at such earlier time as
8the commissioner division determines.
AB150-ASA, s. 6839 9Section 6839. 553.30 (2) of the statutes is amended to read:
AB150-ASA,2074,1210 553.30 (2) The registration renewal statement shall be in the form and content
11prescribed by the commissioner division, and shall be accompanied by 2 copies of the
12proposed offering prospectus.
AB150-ASA, s. 6840 13Section 6840. 553.31 (1) of the statutes is amended to read:
AB150-ASA,2074,2114 553.31 (1) Except as provided in sub. (3), a franchisor shall within 30 days after
15the happening of any material event affecting a registered franchise notify the
16commissioner division in writing, by an application to amend the registration
17statement, of any material change in the information contained in the application
18as originally submitted, amended or renewed. The commissioner division may by
19rule further define what shall be considered a material change for such purposes, and
20the circumstances under which a revised offering prospectus must accompany such
21application.
AB150-ASA, s. 6841 22Section 6841. 553.31 (2) of the statutes is amended to read:
AB150-ASA,2075,223 553.31 (2) An amendment to an application filed after the effective date of the
24registration of the sale of franchises, if the amendment is approved by the

1commissioner division, is effective on the date the commissioner division determines,
2having due regard for the public interest or the protection of franchisees.
AB150-ASA, s. 6842 3Section 6842. 553.41 (1) of the statutes is amended to read:
AB150-ASA,2075,104 553.41 (1) No person may make or cause to be made, in any document filed with
5the commissioner division or in any proceeding under this chapter, any statement
6which is, at the time and in the light of the circumstances under which it is made,
7false or misleading in any material respect or, in connection with any statement
8required to be made under s. 553.31 (1), omit to state a material fact necessary in
9order to make the statement made, in the light of the circumstances under which
10they are made, not misleading.
AB150-ASA, s. 6843 11Section 6843. 553.41 (2) of the statutes is amended to read:
AB150-ASA,2075,1312 553.41 (2) No person may violate any order of the commissioner division or
13condition therein of which the person has notice.
AB150-ASA, s. 6844 14Section 6844. 553.41 (5) of the statutes is amended to read:
AB150-ASA,2075,2115 553.41 (5) No person may wilfully represent to any prospective purchaser or
16seller of a franchise in this state that the filing of a franchise registration application
17or the registration of a franchise constitutes a finding by the commissioner division
18that any document filed under this chapter is true, complete, and not misleading, or
19in relation to an exemption or exception, that the commissioner division has passed
20in any way upon the merits of any franchise or wilfully represent in a similar manner
21that a franchise is registered or exempted when in fact, such is not the case.
AB150-ASA, s. 6845 22Section 6845. 553.51 (4) of the statutes is amended to read:
AB150-ASA,2076,323 553.51 (4) No action may be maintained to enforce any liability under this
24section unless brought before the expiration of 3 years after the act or transaction
25constituting the violation upon which the liability is based or 90 days after delivery

1to the franchisee of a written notice disclosing any violation of s. 553.21 or 553.41,
2which notice shall be approved as to form by the commissioner division, whichever
3first expires.
AB150-ASA, s. 6846 4Section 6846. 553.53 (1) of the statutes is amended to read:
AB150-ASA,2076,115 553.53 (1) No person may publish, distribute or use in this state any
6advertisement offering to sell or to purchase a franchise unless 2 true copies of the
7advertisement have been filed in the office of the commissioner with the division at
8least 5 days prior to the first publication, distribution or use thereof or such shorter
9period as the commissioner division by rule or order may allow, or unless the
10advertisement has been exempted from this section by rule of the commissioner
11division.
AB150-ASA, s. 6847 12Section 6847. 553.53 (2) of the statutes is amended to read:
AB150-ASA,2076,1413 553.53 (2) The commissioner division may by rule or order prohibit the use of
14advertising deemed false, fraudulent, misleading or deceptive.
AB150-ASA, s. 6848 15Section 6848. 553.54 (1) of the statutes is amended to read:
AB150-ASA,2076,2216 553.54 (1) The department of justice or any district attorney, upon informing
17the department of justice, may commence an action in circuit court in the name of
18the state to restrain by temporary or permanent injunction any act or practice
19constituting a violation of this chapter or any rule or order hereunder. The
20commissioner division may refer such evidence as is available concerning any
21violation to the district attorney of the county in which the violation occurred or to
22the attorney general who may institute proceedings under this section.
AB150-ASA, s. 6849 23Section 6849. 553.54 (3) of the statutes is amended to read:
AB150-ASA,2077,624 553.54 (3) The department of justice may subpoena persons, administer oaths,
25take testimony, require the production of books and other documents and may

1request the commissioner division to exercise the commissioner's division's
2authority under s. 553.55 to aid in the investigation of alleged violations of this
3chapter. If a person fails to obey any subpoena issued by the department of justice,
4that person may be coerced under s. 885.12, except that no person shall be required
5to furnish any testimony or evidence under this subsection which might tend to
6incriminate that person.
AB150-ASA, s. 6850 7Section 6850. 553.54 (4) of the statutes is amended to read:
AB150-ASA,2077,178 553.54 (4) In lieu of instituting or continuing an action pursuant to this section,
9the commissioner division or the department of justice may accept a written
10assurance of discontinuance of any act or practice alleged to be a violation of this
11chapter from the person who has engaged in such act or practice. The acceptance of
12such assurance by either the commissioner division or the department of justice shall
13be deemed acceptance by other state officials if the terms of the assurance so provide.
14An assurance entered into pursuant to this subsection shall not be considered
15evidence of a violation of this chapter, however, a violation of such an assurance
16constitutes a violation of this chapter and shall be subject to all penalties and
17remedies provided therefor.
AB150-ASA, s. 6851 18Section 6851. 553.55 (1) of the statutes is amended to read:
AB150-ASA,2077,2419 553.55 (1) The commissioner division may make such public or private
20investigations within or outside of this state as the commissioner division deems
21necessary to determine whether any person has violated or is about to violate this
22chapter or any rule or order hereunder or to aid in the enforcement of this chapter
23or in the prescribing of rules and forms hereunder, and publish information
24concerning the violation of this chapter or any rule or order hereunder.
AB150-ASA, s. 6852 25Section 6852. 553.55 (2) of the statutes is amended to read:
AB150-ASA,2078,7
1553.55 (2) For the purpose of any investigation or proceeding under this
2chapter, the commissioner division or any officer designated by the commissioner
3division may administer oaths and affirmations, subpoena witnesses, compel their
4attendance, take evidence and require the production of any books, papers,
5correspondence, memoranda, agreements or other documents or records which the
6commissioner division deems relevant or material to the inquiry. Failure to obey a
7subpoena or give evidence may be dealt with under s. 885.12.
AB150-ASA, s. 6853 8Section 6853. 553.55 (3) (a) of the statutes is amended to read:
AB150-ASA,2078,189 553.55 (3) (a) No person is excused from attending and testifying or from
10producing any document or record before the commissioner division, or in obedience
11to the subpoena of the commissioner division or any officer designated by the
12commissioner division, or in any proceeding instituted by the commissioner division,
13on the ground that the testimony or evidence required of the person may tend to
14incriminate the person or subject the person to a penalty or forfeiture. No individual
15may be prosecuted or subjected to any penalty or forfeiture for or on account of his
16or her testimony or evidence, after claiming his or her privilege against
17self-incrimination, except that the individual testifying is not exempt from
18prosecution and punishment for perjury or contempt committed in testifying.
AB150-ASA, s. 6854 19Section 6854. 553.56 (1) of the statutes is amended to read:
AB150-ASA,2078,2320 553.56 (1) Except as provided by sub. (2), no order may be entered by the
21commissioner division under s. 553.24, 553.28 or 553.53 (2) without appropriate
22prior notice to all interested parties, opportunity for hearing and written findings of
23fact and conclusions of law.
AB150-ASA, s. 6855 24Section 6855. 553.56 (2) of the statutes is amended to read:
AB150-ASA,2079,8
1553.56 (2) Within 30 days after the commissioner division has issued an order
2summarily, an interested party may apply to the commissioner division for a hearing
3in respect to any matters determined by the order. Within 10 days after an interested
4party files a written request with the commissioner division for a hearing the matter
5shall be noticed for a hearing, and a hearing shall be held within 60 days after notice
6unless extended by the commissioner division for good cause. During the pendency
7of any hearing requested under this subsection, the order issued summarily shall
8remain in effect unless vacated or modified by the commissioner division.
AB150-ASA, s. 6856 9Section 6856. 553.56 (3) of the statutes is amended to read:
AB150-ASA,2079,1510 553.56 (3) After a hearing, the commissioner division may issue a final order
11as appropriate. The final order may affirm, vacate or modify an order issued
12summarily in effect during the pendency of the hearing as appropriate, or may
13include such other sanctions as are provided for under s. 553.24 or 553.28. An order
14issued summarily against a party becomes a final order if the party fails to request
15a hearing under sub. (2) or if the party defaults after requesting a hearing.
AB150-ASA, s. 6857 16Section 6857. 553.56 (5) of the statutes is amended to read:
AB150-ASA,2079,2017 553.56 (5) Orders and other official acts of the commissioner division are
18subject to judicial review under ch. 227 but orders originally entered without a
19hearing under s. 553.24, 553.28 or 553.60 may be reviewed only if the party seeking
20review has requested a hearing within the time provided by sub. (2).
AB150-ASA, s. 6858 21Section 6858. 553.57 of the statutes is amended to read:
AB150-ASA,2080,2 22553.57 Enforcement of criminal penalties. The commissioner division
23may refer such evidence as is available concerning any violation of this chapter or
24of any rule or order hereunder to the district attorney of the county in which the

1violation occurred, or to the attorney general, who may, with or without any
2reference, institute the appropriate criminal proceedings under this chapter.
AB150-ASA, s. 6859 3Section 6859. 553.58 (1) of the statutes is amended to read:
AB150-ASA,2080,164 553.58 (1) The commissioner division may make, amend and rescind any rules,
5forms and orders that are necessary to carry out this chapter, including rules and
6forms governing registration statements, applications and reports, defining any
7terms, whether or not used in this chapter, insofar as the definitions are not
8inconsistent with this chapter. The commissioner division may define by rule false,
9fraudulent or deceptive practices in the offer and sale of franchises. The
10commissioner division may also adopt rules with regard to advertising utilized in
11connection with exempt sales under s. 553.22, 553.23 or 553.235 and which need not
12be filed under s. 553.53. For the purpose of rules and forms, the commissioner
13division may classify franchises, persons and matters within the commissioner's
14division's jurisdiction, and prescribe different requirements for different classes.
15Rules shall be made and published and all administrative procedures, including
16hearings under s. 553.56 and issuance of orders, shall be in accordance with ch. 227.
AB150-ASA, s. 6860 17Section 6860. 553.58 (2) of the statutes is amended to read:
AB150-ASA,2080,2118 553.58 (2) No rule, form or order may be made, amended or rescinded unless
19the commissioner division finds that the action is necessary or appropriate in the
20public interest or for the protection of investors. In adopting rules and forms the
21commissioner division may cooperate with official administrators of other states.
AB150-ASA, s. 6861 22Section 6861. 553.58 (3) of the statutes is amended to read:
AB150-ASA,2081,323 553.58 (3) The commissioner division may by rule or order prescribe the form
24and content of financial statements required under this chapter, the circumstances
25under which consolidated financial statements shall be filed, and whether any

1required financial statements shall be certified by independent or certified public
2accountants. All financial statements shall be prepared in accordance with
3generally accepted accounting practices unless otherwise permitted by rule or order.
AB150-ASA, s. 6862 4Section 6862. 553.58 (4) of the statutes is amended to read:
AB150-ASA,2081,85 553.58 (4) No provision of this chapter imposing any liability applies to any act
6done or omitted in good faith in conformity with any rule, form or order of the
7commissioner division, notwithstanding that the rule, form or order may later be
8amended or rescinded or be determined to be invalid for any reason.
AB150-ASA, s. 6863 9Section 6863. 553.58 (5) of the statutes is amended to read:
AB150-ASA,2081,1510 553.58 (5) All orders shall take effect when made and filed or at such later time
11as the commissioner division prescribes, and the commissioner division shall, upon
12making and filing such order, forthwith deliver personally or by mail a copy thereof
13to every person to whom such order relates at the person's last-known address as it
14appears on the records of the office of the commissioner division and that delivery
15shall constitute notice thereof.
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